Marcus Nystrand

Synthetic Triggers, 2018



Millions of people all over the world regularly watch videos where someone creates sounds using various objects and whispers into a microphone. This is part of the hunt for so-called tingles: warm, relaxing “brain massage” which can best be produced by audio and visual stimuli. The phenomenon has been popularized as Autonomous Sensory Meridian Response (ASMR).


Almost all ASMR videos have a person present to a greater or lesser extent. In some of them the person sits close to the camera and pays intrusive attention to the watcher. In others, the person only shows her hands and remains silent while the sound is created. This project examines whether a human presence is necessary in order to trigger ASMR or whether the tactile experience can be generated via animated graphic objects.


I have created my own animated ASMR material, free from human presence. I have also tested the material quantitatively in a digital survey and the results have been summarized in a film.

______
www.marcusnystrand.se

__

2018: Anna Engver | Axel Versteegh | BarroLevén (Ulrika Barr and Kristina Levén) | BOOM (Erika Kristofersson Bredberg, Matilda Kästel, Sara Lundkvist, Ammy Olofsson, Nina Westman) | Camilo Matiz | Elinor Silow | Erlend Rødsten | Frederik E. | Fredrik Eriksson | Henrik Jonsson | Jenny Käll | Jesper OT Andersson | Kajsa Rönnholm | Kasper Nordenström | Lucia Flores | Marcus Nystrand | Sanna Laaban | Supawan Sihapoompichit | Tora Wallander.

2017: John Alberts | Theodor Ander | Johan Berglund | Ludmila Hrachovinová | J o b | Sara Nielsen Bonde | Emma Brålander | Kyung Jin Cho | Sacco Fujishima | Edith Hammar | Susanna Jablonski | Alvina Jakobsson | Gabriella Loeb | Camilo Matiz | Kasper Nordenström Jung | Jesper OT Andersson | Cecilia Ringertz | Martina Skyttberg | Gethin Wyn Jones

2016: Alexander Hult | Alvina Jakobsson | Asumi Sato | Carl Cyrén | Camilo Matiz | Fredrik Eriksson | Ivo Lundin Hatje & Hannes Tomani | Henrik Jonsson | Jennifer Myerscough | Joakim Sandqvist | Johan Berglund | Jonathan Terry | Karin Sahlin | Liva Isakson | Ludmila Hrachovinová | Tero Niskanen | Trine Struwe | Sacco Fujishima

2015: Johan Berglund | Leontina Gustafsson | Haruna Hirano | Susanna Jablonski | Inez Jönsson | Yuuka Kita | Erika Kristofersson Bredberg | Matilda Kästel | Matilda Lundin | Sara Lundkvist | Ammy Olofsson | Daniel Reinius | Trine Struwe | August Sörenson | Nina Westman
2014: Ammy Olofsson | Anna Lidberg | Asumi Sato | Axel Versteegh | Camilo Matiz | Emma Andersson | Erlend Grytbakk Wold |
Gabriella Loeb | Ida Persson | Liva Isakson Lundin | Ossian Eckerman | Sacco Fujishima | Åke Gustafsson
2013: Sacco Fujishima.
2012: Aiko Kubo | Anna Åstrand | Bianca Nabuco | Christofer Blixt | David Larsson | Hanna Zelleke Collin | Heyjoo Yang |
Jakob Solgren
| Julius Göthlin | Kristofer Hedberg | Lilian de Souza | Monika Strasser | Pål Sommelius | Supawan Sihapoompichit.